Zoom will introduce adverts at the end of video calls
Zoom has announced it will be introducing adverts to its video calls as a way to make more money.
The video conferencing app surged in popularity as the coronavirus pandemic took hold and became an indispensable tool for working from home.
Although Zoom offers a paid-for version, it also offers a completely free service that anyone can use to make video calls up to 40 minutes in length.
But soon, those users will start seeing ads appear at the end of their call.
In a new blog post, chief marketing officer at Zoom, Janine Pelosi explained the company is rolling out a pilot advertising program targeting its free Basic users.
‘Today, millions of users around the world continue to access Zoom’s products and services for free. And it is important to Zoom that we can continue to provide our products and services to our users, drive innovation, and add even more value,’ she wrote.
‘With this in mind, today we are excited to roll out a pilot advertising program that we expect will enable us to support investment and continue providing free Basic users with access to our robust platform.
‘For this initial program, ads will be rolled out only on the browser page users see once they end their meeting. Only free Basic users in certain countries will see these ads if they join meetings that are hosted by other free Basic users.’
Users that are part of the paid-for Zoom membership (perhaps through an office account) won’t start seeing any adverts.
Importantly, Pelosi also pointed out the company won’t use any meeting, webinar or messaging content for any marketing, promotions or third-party advertising purposes.
‘This change ensures that our free Basic users are able to continue connecting with friends, family, and colleagues with the same robust platform we have always offered,’ she added.