Tim Cook addresses crypto, Elon Musk, and Ted Lasso at NYT Dealbook Summit

""I think it's reasonable to own it as part of a diversified portfolio"

What you need to know

  • Tim Cook has given an interview at the New York Times DealBook Summit.
  • He addressed owning crypto, Elon Musk, and Ted Lasso.

Tim Cook says he has invested in cryptocurrency personally, but that Apple has no plans to buy any as a company.

Speaking at the NYT DealBook Online Summit Cook said he had bought cryptocurrencies and said: "I think it's reasonable to own it as part of a diversified portfolio." He also said he had done research on crypto and had been interested for a while. However, Apple has no plans to buy any bitcoin itself like say, Tesla. He stated "I don't think people buy Apple stock to get exposure to crypto" and that Apple has no "immediate plans" to make crypto an accepted payment method before adding "there are other things that we are definitely looking at."

Cook also discussed mental health in corporate America, stating "all of us should care about making products that help people's mental health and not play against it" reiterating previous comments about mindless scrolling on devices like the iPhone 13, which he said was bad for your mental health and the people around you.

Addressing its dealings in China he said Apple's responsibility was "to do business in as many places as we can", even if that meant following different laws in different countries so as not to ruffle feathers and lose its place in a particular market, stating "Being on the sidelines is never a good place, at least for business" and that "engagement is the right approach."

Cook also addressed a story from earlier this year which claimed Elon Musk tried to get Apple to buy Tesla and make him CEO of Apple, stating he had never spoken to Tesla's CEO and didn't remember the story. He also shared his favorite line from Ted Lasso, which is "there's two buttons I never like hitting, and that's panic and snooze."

You can see the full report here.

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