Tencent Music Entertainment Group brings content to Apple Music

"Bringing TME's premium music content from Chinese labels and creators to Apple Music users worldwide, will enable music lovers to explore China's unique music culture and genres, further enhancing the global discovery of Chinese music and assisting in the international development of Chinese musicians."

What you need to know

  • Tencent Music Entertainment Group is bringing its content to Apple Music.
  • Artists and labels on TME Music Cloud can now distribute their music on the platform.

Tencent Music Entertainment Group has announced that labels and artists on its TME cloud can now distribute their content on Apple Music.

In a press release Monday the group stated:

On November 8, Tencent Music Entertainment Group (TME,NYSE: TME) announced that record labels and artists who are part of TME Music Cloud can now distribute their music around the world via Apple Music. Bringing TME's premium music content from Chinese labels and creators to Apple Music users worldwide, will enable music lovers to explore China's unique music culture and genres, further enhancing the global discovery of Chinese music and assisting in the international development of Chinese musicians.

TME says it "has long drawn on its advanced technology and extensive industry resources, creating a large volume of high-quality new music in collaboration with industry partners" and has hundreds of thousands of Chinese musicians on its platform. It says that it hopes the availability of the TME catalog on Apple Music "will help promote more high-quality Chinese music overseas and realize the global value of Chinese music."

TME Music Cloud is a new platform from Tencent that promotes "content self-management", as well as online distribution and promotion, royalty settlements, and data insights.

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