Netflix is getting short TikTok-length videos for kids on iOS

"Netflix Inc. is rolling out a TikTok-like feature aimed at kids, its latest bid to attract younger viewers to its platform and help them discover programming."

What you need to know

  • Netflix is getting short videos like TikTok.
  • It is aimed at attracting younger viewers to its platform.
  • 'Kids Clips' will show short videos from existing shows.

A new report says Netflix has started rolling out short TikTok-style videos designed to draw in younger viewers.

From Bloomberg:

Netflix Inc. is rolling out a TikTok-like feature aimed at kids, its latest bid to attract younger viewers to its platform and help them discover programming. The "Kids Clips" feature, appearing on Netflix's iOS app, will show short videos from the company's existing library of children's programs and movies. Netflix plans to add new clips daily based on its current and future offerings.

The new 'Kids Clips' feature will show short videos from existing shows and movies designed to draw in younger viewers. It will include new clips added daily based on whatever's hot at the time. Notably, it will show clips horizontally instead of vertically and in full screen. The number of clips children can view will reportedly be limited to between 10 and 20 clips, and is coming to iOS devices like the iPhone 13, Apple's current best iPhone. The report continues:

The feature will begin rolling out this week in the U.S. and Spanish-speaking countries in Latin America, as well as markets such as Canada, Australia, and Ireland.

It comes following Netflix's announcement last week of a new gaming service that brings mobile games to its platform at no extra cost. From Netflix:

We love games, whether it's physical games (Floor Is Lava), mind games (The Circle) or Squid Game. And we love entertaining our members. That's why we're excited to take our first step in launching Netflix games on mobile to the world. Starting today, members everywhere can play five mobile games: Stranger Things: 1984 (BonusXP), Stranger Things 3: The Game (BonusXP), Shooting Hoops (Frosty Pop), Card Blast (Amuzo & Rogue Games), and Teeter Up (Frosty Pop).

It is expected that Netflix will need to add each game to the iOS App Store individually, just like Apple Arcade, in order to comply with Apple's rules.

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