Freight forwarding software startup Logixboard lands $13M

Logixboard co-founders Julian and Juan Alvarez. (Logixboard Photo)

New funding: Logixboard, a Seattle startup that helps companies manage and control their freight operations, raised a $13 million Series A round.

The tech: Founded in 2017 by brothers Julian and Juan Alvarez, Logixboard sells a customer engagement platform for the freight forwarding industry. The idea is to take a manual process — managing freight shipments by phone, email, Excel, etc. — and instead use software to automate parts of the process while providing data insights. Logixboard says it helps customers win — or win back — contracts from Flexport, the freight forwarding startup that was valued at $3.2 billion in 2019.

Pandemic tailwinds: Julian, the company’s CEO, said Logixboard saw a big bump in customers over the past year as more goods were shipped, ports were congested, and shipping containers were more sparse. That “created major chaos and drove the need for more visibility into shipments.”

“We helped quickly provide a new level of transparency into shipments that some of the legacy freight forwarding players needed to quickly offer to their customers,” Julian said.

Florida to Seattle: The company originally started in the Sunshine State but later moved to the Pacific Northwest. The brothers arrived in Seattle to participate in the Techstars accelerator and decided to stay.

Investors: Redpoint Ventures led the Series A round. The Silicon Valley firm is also a backer of Flexe, another Seattle-based logistics startup. Other Logixboard investors include Social Leverage, F-Prime Capital Partners, Founders Co-op, and more. Total funding to date in the 22-person company is $18.8 million.

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