Apple takes one-third of Q1 smartwatch market, says Counterpoint
"Apple was able to further solidify its leadership position in the market by widening the portfolio from Watch SE to Series 6 at the right time."
What you need to know
- Apple reportedly took one-third of the smartwatch market in Q1.
- It blew the competition from Huawei and Samsung out of the waTER.
- The market as a whole also grew by some 35% year on year.
Global smartwatch shipments in Q1 2021 grew 35% YoY, according to Counterpoint Research's recently published Global Smartwatch Model Tracker. Apple maintained its leadership position, catalyzing the overall market growth by recording a 50% YoY increase in the demand for the new Series 6 models. As a result, Apple saw its market share climb by 3% points. Samsung's shipments also rose 27% YoY, with the popularity of the Galaxy Watch 3 and Galaxy Watch Active series. But the South Korean vendor's growth was below the market average and it saw a small dip in its market share. Huawei continued to lose share compared to a strong quarter a year ago.
According to the figures, Apple took a 33.5% share of Q1, up from 30.3% on the same quarter last year. Its closest competitor was Huawei, which saw its share fall to just 8.4%, and Samsung which had a share of 8.0%.
Senior Analyst Sujeong Lim said, "Apple was able to further solidify its leadership position in the market by widening the portfolio from Watch SE to Series 6 at the right time. This may drive Samsung to launch a mid-price-tier model to boost growth."
Recent leaks from Jon Prosser indicate the next Apple Watch might feature flat-edges thanks to a brand new redesign. Right now however the best Apple Watch remains the Series 6 and Apple Watch SE, and you can find the best Apple Watch deals for both products in our roundup.