Apple Stores highlight the new Apple Watch Pride Edition bands

The new Pride Edition Apple Watch bands got their own display.

What you need to know

  • The new Pride Edition Apple Watch bands are now in Apple Stores.
  • Some Apple Stores have a special display for the new bands.

The new Apple Watch Pride Edition bands are looking great at the Apple Store.

As reported by 9to5Mac, some flagship Apple Stores also have a specialized display that shows off the new watch band.

Apple Watch Pride Edition bands are now available at Apple Stores. This year's collection is highlighted at Apple Watch Display tables, in immersive designs at select flagship stores, and is the first to include packaging with App Clip functionality.

At a very limited number of significant stores including Apple Park Visitor Center in Cupertino (pictured below) and Apple Fifth Avenue in New York City, custom-made displays bring Apple Watch Pride Edition to life with interwoven kaleidoscopic yarn.

It was first dicovered that the new bands were in Apple Stores yesterday. The bands were announced a couple of weeks ago on International Day Against Homophobia, Transphobia, and Biphobia (IDAHOBIT).

Since the introduction of Apple Watch Pride Edition in 2016, Apple's unique Pride bands have been a visible illustration of the ways in which the company stands with, supports, and is proudly made up of members of the LGBTQ+ community. Today, on International Day Against Homophobia, Transphobia, and Biphobia (IDAHOBIT), Apple debuts a new Apple Watch Pride Edition band and dynamic watch face, both of which incorporate a broader set of colors inspired by multiple Pride flags that have represented the diverse LGBTQ+ community throughout its rich history. Recognizing that inclusion and equity are core goals of the LGBTQ+ movement, and that diverse and multiracial activists have been at the heart of this community from the start, this year's offering honors that history as well as the work still ahead.

The Pride Edition Braided Solo Loop artfully weaves together the original rainbow colors with those drawn from various Pride flags to represent the breadth of diversity among LGBTQ+ experiences and the history of a movement that has spanned generations. Black and brown symbolize Black and Latinx communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals. The unique band features stretchable recycled yarn interwoven with silicon threads, designed for ultracomfort without buckles or clasps. To ensure the best fit, customers can choose from 12 available lengths of the Braided Solo Loop.

If you want to see even more options, check out our list of Best Apple Watch Bands 2021.