Apple Park is reportedly not the draw it once was, impacting recruitment
What you need to know
- Apple is reportedly working to open more offices and recruit more people beyond Silicon Valley.
- Apple's focus on home base has reportedly impacted recruitment and retention efforts due to the high cost of living in the area.
But new hires will still need to work in an office, not from home.
Apple is reportedly working to move some of its work beyond Silicon Valley after it became clear that Apple Park is no longer the draw it once was. Employee recruitment and retention are proving to be a problem for the company, with the high cost of living associated with Silicon Valley reportedly the culprit.
Writing in his new Power On newsletter, Bloomberg's Mark Gurman says that Apple is finding it difficult to recruit people — and then keep them — because people are unable to juggle the cost of living in Cupertino and surrounding areas with being able to save for college fees and other necessities. This despite Apple paying well, comparatively.
The company has been losing talent who, despite being high earners by most standards, have said they could barely afford the extraordinary cost of living in the San Francisco Bay Area. Many engineers lamented that they couldn't balance living expenses with other pursuits like college tuition for their children and long-term savings.
The newsletter goes on to say that some of Apple's teams have already expanded beyond Apple Park and even the United States in recent years, with that Apple now looking to accelerate the move. Head of custom silicon Johny Srouji, services chief Eddy Cue, and head of people Deirdre O'Brien are said to be at the forefront of the expansion, citing cost savings, diversity benefits, and more.
Apple is already building new offices in Austin, Texas while hiring sprees are underway in multiple countries including the UK, Canada, and Germany. However, Apple will continue to require employees to work from its offices wherever they are, rather than opening up to full remote work as other companies have in recent times.